Keane Creative - a 5th floor perspective of the marketing and design industry in Phoenix, AZ

James Cameron's new $200M CGI blockbuster is set...in Papyrus?

       
Click here to download:
James_Camerons_new_200M_CGI_bl.zip (285 KB)

Chances are that you've caught a few whispers about Avatar, the much-hyped film from James Cameron that will open nearer the end of the year. You likely saw the trailer when it was released last Thursday, when it demolished Apple.com's record for a trailer debut with over 4 million views on that day alone.

The ballyhoo is not entirely without cause; we're talking about a film that spent four years in production and utilized new 3D capture technologies – and then Fox Film Entertainment, the studio behind the movie, went ahead and named last Friday "Avatar Day," whatever that means.

Point is that this movie is not a penny-pinched, no-name, hopefully-we-make-money sort of outfit. Which is why I stared in disbelief when I saw the onscreen titles peppered throughout the trailer. The first one hit and I didn't notice. Maybe I didn't want to. But the second time I paused...scrubbed backward...wait a...is, uh...is that fucking Papyrus?!

Yeah. Now, I'm not going to go off on the font. It has its drawbacks, but it wouldn't catch nearly as much ire as it does were it not so unnecessarily ubiquitous. The thing I'm trying to wrap my head around is how Papyrus was 1) recognized as a viable option at the start, 2) green-lit through the many levels of the review process, and 3) finally approved for full-scale adoption. I'm not trying to say that Papyrus has zero worth – just that there are so many others that could have done the job better, especially given the epic sci-fi/fantasy genre. Shouldn't it have been something less weak, less antique? Something unique, sleek, more chic? That would certainly incite lighter critique.

Posted by Russ Maloney 

Comments [7]

Red Bull and their excellent navigation

Good for Redbull for their honest use of expletives in their navigation.

Comments [0]

Keane is BookCrossing

Keane is passing along the love – the literary kind.

Each of us chose a book and registered them with BookCrossing, an online community of altruistic book readers, sharers and hunters. The site assigns a special ID number to the book, which is included alongside a little message on the inside front cover. Then, with the sadness and pride of an elder wisdom, we set the books free in a public place for it to be found, logged, read and passed along to the next chance reader. Romantic, isn't it?

Our books were released over the weekend in various locations around Tempe; here are some links if you're interested in following them (or intercepting them):

The Comedy of Neil Simon
Into the Wild
The Five Love Languages
One Hundred Years of Solitude

We'll continually log and update these books' journeys over the coming months, and we plan to sporadically release additional expeditions as time goes on. Godspeed and safe travels!

Posted by Russ Maloney 

Comments [0]

Augmented Reality: A Human Interface for Ambient Intelligence

Augmented Reality: A Human Interface for Ambient Intelligence

Written by Guest Author / August 12, 2009 4:28 PM / 4 Comments

Augmented reality (or AR) is fast becoming as ubiquitous a term as "Web 2.0." The field is getting noisier by the day, and AR as a field of research now has to co-exist with its status as an industry buzzword. Knowing the difference between the two is important. To do that, we have to examine the field and then revisit the buzzword you may have heard 10 years ago.

What Is Augmented Reality?

Augmented reality is a human interface for information that uses spherical coordinate systems to display information relative to the position of the viewer. Its most common application today is the overlay of information on the viewfinder of digital cameras. This is already a feature in many mid-point to high-end digital cameras that overlay the position of faces on the screen.

There are currently two distinct methods of augmented reality: marker-based and gravimetric.

Gravimetric Augmented Reality

Gravimetric AR uses data from a gravimeter to calculate the precise positioning and angle of a display device to determine the center, orientation, and range of a spherical coordinate system.

The first platform that was capable of delivering gravimetric AR applications on mobile phones was the Open Handset Alliance's Android operating system running on the HTC Dream (better known as the TMobile G1).

One of those applications is Mobilizy's Wikitude, which overlay's Wikipedia data over the mobile phone's camera view. Point the phone's camera lens at the Golden Gate Bridge, for example, and see information overlaid on it. Move the phone around to find things on the bridge that you may not have noticed before.

Marker-Based Augmented Reality

Marker-based AR uses a camera and a visual marker known as a fiducial to determine the center, orientation, and range of its spherical coordinate system.

Hosted by the University of Washington, ARToolkit is the first fully-featured toolkit for marker-based AR. It is freely available under the GPL open-source license for personal use. ARToolworks Inc. is the commercial licensor of the platform.

The most popular marker-based AR applications use the FLARToolKit, a descendant of ARToolkit, which uses Flash to overlay information on video from a computer's webcam when a fiducial marker is visible.

Among the most recent implementations of this method is GE's Smart Grid information website, where readers can print out a fiducial marker and hold it within range of their webcam. The screen then displays an interactive 3-D model.

The iPhone's World

At the iPhone's launch in 2007, John Doerr, Partner at Kleiner Perkins, joined Steve Jobs on stage. Speaking of this technology's potential, he said, "Think about it: in your pocket you have something that is broadband and connected all the time. It's personal; it knows who you are and where you are. That's a big deal, a really big deal. It's bigger than the personal computer."

Over the past two years, we have seen the iPhone seed an entirely new field of mobile-connected experiences, with many mobile applications and competing platforms.

Because AR uses a spherical coordinate system to display data, it needs to know not just the orientation of the device but the direction in which the camera is pointing. To do this, it needs an accelerometer capable of gravimetry -- or, simply put, it needs a compass.

The iPhone 3GS is the only iPhone that can run gravimetric AR applications. ARKit, an open-source toolkit for creating AR applications on the iPhone 3GS, was just created and released at iPhoneDevCamp last weekend. Apple alerted its developers last week that AR applications will not be available in its App Store until September. The Palm Pre does not have a compass, and the BlackBerry Storm has no AR apps. So, for now, Android phones are the only mobile gravimetric AR devices in the wild.

Augmented Reality and Ambient Intelligence

Ambient intelligence is a human interface metaphor. It implies that the connected devices around us are all connected to some form of intelligence. We see this when we drive through an automated toll system like FasTrak on the Golden Gate Bridge. Using the RFID tag issued by the bridge authority, the bridge knows who we are and what to do. We don't have to actively submit intelligence of our own: the ambient intelligence takes care of the job.

Globally positioned data is so voluminous that not all of it can be displayed. That fact combined with the bandwidth limitations of mobile carriers creates quite a challenge for the industry: deliver the data that is relevant to the user and location, and before the user gets there.

The holy grail of the mobile AR industry is to find a way to deliver the right information to a user before the user needs it, and without the user having to search for it. This holy grail is likely in a ditch somewhere beside a well-traveled road in the district of the semantic Web, ambient intelligence and the Internet of things. Be wary of any hyped-up invitation to invest in a company that claims to have gotten the opportunity right. What we've seen in the commercial industry to date is a rather complex version of a keyboard, mouse, and monitor.

Guest author: Sid Gabriel Hubbard is a blogger, Internet entrepreneur and three-time CTO. He leads the Android Maker's group in San Francisco and the Bay Area Augmented Reality Meetup Group and is a contributing member of the iPhone ARKit open-source project.

For anyone not quite certain what Augmented Reality is, here's a great article that digs pretty deep into two concepts: gravimetric AR and marker based AR.

Comments [0]

How not to do a survey (sorry public radio)

We do research for our clients and seriously, if there's going to be a 65 question survey be honest about it.
 
Our client sent us the email in which they state "it shouldn't take very long to complete" and that "you may even have fun doing this!". Really? Fun?
 
Check out the 800 pixel by 12,587 pixel screenshot below.

Comments [0]

A big welcome to our new Maneki Neko, Nelly.

I'd like to extend a big welcome to the latest edition to the Keane family, Nelly, our Maneki Neko direct from Japan. 

For those of you who have seen these cats, Maneki Neko literally means "beckoning cat" and is a good luck charm for businesses. Our first set of Maneki Nekos suffered an unfortunate tumble to a shattering death last year and until just last week we had been without one. My mother-in-law was in Japan last month and returned with Nelly, who in size comparison is about 10 times larger than the other cats. I hope that means 10 times more luck. 

An interesting fact from Wikipedia: 

To Americans and Europeans it may seem as if the Maneki Neko is waving rather than beckoning. This is due to the difference in gestures and body language recognized by Westerners and the Japanese, with Japanese beckoning by holding up the hand, palm out, and repeatedly folding the fingers down and back up, thus the cat's appearance. Some Maneki Neko made specifically for Western markets will have the cat's paw facing backwards, in a beckoning gesture more familiar to Westerners.

Each Maneki Neko's color, paw position and decorations mean different things. Nelly specifically is inviting customers in (raising the left paw), is the luckiest cat of all (being a calico cat) and hopes to deliver wealth and material abundance (the bib and bell). 

To send your very own Maneki Neko electronic greeting card feel free to check out: http://www.namaii.com/manekineko/ecards/

Thank you to Junko Gabriel (my mother-in-law) for bringing Nelly to his new home!

Comments [0]

How we go about billing

Recently the discussion of billing came up and I thought I'd share about how Keane bills.

Our process is simple:

We charge a flat hourly rate for all our creative services.

We estimate out your project by how many hours it will take to get the job done (in a complete and awesome way).
We split up that estimate into manageable blocks for you and your bookkeeper.
The first block is due immediately up front.
We bill for the rest as the rate of work progresses (with 15-day terms).

We find this system works great on many different levels. If the pace of a project is sped up or slowed down, billing or payments adjust accordingly. If an invoice is sent for the next block and a payment doesn't come in, the work is paused until we receive it. If the scope changes, that simply equals more hours.

A few added stipulations:

The estimates we build are "not to exceed" estimates. This lets you sleep easier at night knowing we aren't going to run costs out of control. We've been doing it this way for a long time, and barring extreme circumstances we're able to manage the projects within these estimates, no problem.

We assume content provided by you is edited, polished and ready for placement.

We require there be one person assigned the role to give final approval. Changes made after this person gives a green light can become costly.

The best thing we've found is our hourly rate goes pretty far. It allows us to provide services to our clients ranging from interactive development to photography to usability testing. You can read the full list here. What does this mean for you? It means a total solution managed by one team. You're not going to have to work with 10 different companies to get your brand developed, a website launched, that ad created, something rendered in 3-D, a product named, you get the idea.

Hope this was helpful!

Comments [0]

We're getting excited for PHXDW

Are you?

Comments [1]

Thank you to everyone who helped with the food drive!

We just officially wrapped up the Keane/Terralever/Gangplank/Orchidhouse/Whoever St. Mary's Foodbank Alliance food drive! Despite being behind two code-protected entry points and five floors up, we managed to fill an entire shopping cart in about three weeks. Thanks again.

Comments [0]

Now available: The Keane Cruiser

Thought I'd bring in my bike to get a bit more use out of it at Keane versus having it collect dust down at my house. Going with our color scheme, consider it the new official Keane Cruiser.

Comments [0]