Take note, Tempeans (Tempeites? Tempans?) – your Tempe Chamber of Commerce is holding its biggest event of the year next week, the Annual Luncheon. The Chamber fleshed out a more substantial annual event this year, adding a series of break-out discussions after the keynote speakers. Keane – or, more specifically, Russ Perry – will be heading up a session entitled Branding's Amazing Race – Driving Your Brand in Online Circles. a quick talk on effectively incubating and raising brands online. In it, he'll cover the basic differences between traditional visual/experiential brands (those operating in print, broadcast, events) and the new dynamic presented by online channels, user-generated content and social media.

Keane's discussion will be relatively short, devoting more time to Q/A. In this way, participants get a more personal and relevant experience – gleaning tips that can hopefully be applied directly to specific businesses.

The event is scheduled for Tuesday, June 23, from 11:00 AM to 2:30 PM, at Fiesta Resort and Conference Center. Cost is $50 for TCC members/$65 non-members. And lastly, a quick overview of the schedule:

11:00 Registration and Networking
12:00 Lunch
12:20 Chamber Leadership Report
12:30 Keynote Presentations

• 21st Century Marketing: John Santiago of Open Rain Elite Web Software
  
• E-Sales Secrets: Martin Jones of Cox
• Finding the Time: Erin Jagodzinski of Express Employment Professionals
  

• Branding's Amazing Races: Russ Perry of Keane Creative
  
• The Social Media Craze: Jack Smith of The Social Latte
• Image is (Still) Everything: Adam Kress of Phoenix Business Journal
• Marketing Stimulus Plan: Jim Brewer of The Phoenix Zoo