Monday Morning Inspiration by Alex Bogusky
Great read to kick off your Monday from Alex Bogusky's Posterous blog on success and working in the ad industry.
Here's an excerpt:Read the full post here.Wait. How am I supposed to be successful without a job?
I hate to answer a question with a question but what is you definition of success? A first job can be one of two things. A step toward success or a step away from success. But have you sat down to search your soul for the answer to what would be success for you? Your personal definition. A unique answer. We all get caught up with other people’s definition of success and societies definition of success that we lose our own. This is not good.
Why do I need to define success?
Because there is really only one definition that is put forward by society at large. Money. Ass loads of money. Don’t get me wrong here i think money is great. I like it a lot. But if you have the same definition as everybody else then you’re competting directly against everybody else. If you begin to refine you definition of success you suddenly begin to compete in a smaller category. So if you define success as living in Hawaii doing wordl class work for international surf brands you suddenly have two very important advantages to success. First, you aren’t competing with 99.9 percent pof the advertsing world out there. Second, it is instantly so much easier to measure you progress. My definition of success was to live in Miami and work with people I loved doing work I was proud of. And that’s all it’s ever been. So I felt successful pretty early on in my career.
