Downtown Tempe Community: Brand Rehab

In early January 2009, Keane was contracted by Downtown Tempe Community (DTC) to help solve a major problem: over the course of 15+ years, the once-vibrant downtown area known as the Mill Avenue District had gradually wandered astray of its roots in independent culture and unscripted urban spirit. And they wanted to get it back.

Services provided: Comprehensive brand rehabilitation, including various methods of primary/secondary research, audience redefinition, repositioning strategy, development of core brand principles, tactical/strategic recommendations for public reintroduction.

[ Read the rest of the case study on our website at http://www.keanecreative.com/casestudies/downtown-tempe/ ]